Objective
The goal of the 3/Eighteen Designs logo is to establish a modern, professional, and meaningful brand identity that reflects craftsmanship, creativity, and faith-driven excellence. Inspired by 2 Peter 3:18, the name represents growth, strength, and skill refinement, aligning with the company’s mission to create high-quality woodworking pieces with purpose and precision. The logo should be both memorable and versatile, appealing to clients who appreciate artisanal woodworking infused with a deeper significance.
Design Overview
The logo features a stylized infinity symbol, representing endurance, craftsmanship, and timeless design—core principles of woodworking and faith. Additionally, the infinity shape symbolizes the never-ending love of Jesus, emphasizing His eternal presence and grace. The seamless flow of the loops represents continuous growth and mastery, mirroring the essence of 2 Peter 3:18, which calls believers to grow in the grace and knowledge of Christ. The combination of bold typography and clean design establishes a strong yet modern aesthetic, balancing tradition with innovation.
Key Attributes
Memorability
The infinity-inspired symbol makes the brand distinctive and easily recognizable.
Professionalism
The structured yet fluid design reflects precision, artistry, and quality woodworking.
Approachability
The incorporation of 2 Peter 3:18 adds a meaningful dimension, setting the brand apart.
Color Scheme
Primary Color: A gradient of deep blue and rich purple, symbolizing wisdom, creativity, and faith.
Accent Color: Red, representing the Blood of Jesus, which signifies sacrifice, redemption, and salvation—a powerful reminder of the faith that inspires the craftsmanship behind 3/Eighteen Designs.
Typography
3/EIGHTEEN is displayed in a bold, modern sans-serif font, signifying strength, precision, and reliability—qualities essential in woodworking.
DESIGNS is in a refined, minimalist typeface, creating a sense of elegance and professionalism.
Final Thoughts
The 3/Eighteen Designs logo successfully integrates craftsmanship, faith, and artistry, creating a brand identity that is both visually compelling and deeply meaningful. The use of the infinity symbol to reflect Jesus’ never-ending love, the color red for His sacrifice, and modern typography positions the company as a trusted and skilled woodworking brand, dedicated to excellence in both craft and purpose.
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